Twitter · 2017
Twitter Threads
Designing Threads as a native storytelling format on Twitter—helping people publish longer, connected ideas without leaving the feed.
The Challenge
Twitter needed a better way for people to share multi-part ideas while preserving the speed, publicness, and conversational energy of the platform.
My Role
As Design Lead, I led design for Threads, partnering with product and engineering to define the format, composition experience, and reading patterns.
The Approach
We designed Threads to feel native to Twitter: easy to compose, clear to follow, and flexible enough for reporting, narrative, and conversation.
Results
Shipped Threads as a core storytelling format that expanded how people communicate on the platform.