Hello, I'm Yuan 源

I'm passionate about supporting designers to grow their careers with intention. I'm a Certified Professional Coach (CPC), an instructor at RISD. Most recently, I was the Head of Design at Maven, an education startup building the university of the future.

Career Journey

Yuan Studio

2021 — Present

Founder & Coach (CPC)

Coached hundreds of ICs and design leaders to uncover their leadership strengths, play bigger in career and life, land their next role, and create impactful work.

  • Led custom workshops, group coaching, and 1:1 coaching for the inaugural fellowship programs for On Deck Design and On Deck Chief of Staff.
  • Supported managers and leaders via Torch's leadership coaching platform.
  • Taught a design career coaching program as an early instructor on Maven.

Maven

2022 — 2026

Head of Design

Led design across product, brand, and marketing for Maven.

  • Built and scaled the largest cohort-based marketplace ($100M lifetime GMV, 2026).
  • Established an AI-native design practice: refreshed team workflows around AI tooling, and defined how engineers and designers collaborate in an AI-native environment.
  • Engaged deeply on interaction design, visual quality, and brand expression as a player-coach design leader.
  • Recruited and grew the team. Led weekly design critique and monthly career-oriented coaching for reports.
  • Reported directly to the COO and built strong partnerships with product and engineering on business priorities, product excellence, and velocity.
  • #1 Education Company on Fast Company's Most Innovative Companies List (2022).

Airbnb

2018 — 2020

Experience Design Manager

  • Led the redesign of the Airbnb listing platform, featured in the Airbnb 2020 IPO roadshow.
  • Managed a team of designers to launch 0 to 1 new vertical offerings such as Online Experiences, Monthly and Hotel Stays.
  • Led strategic initiatives for the guest marketplace booking experience.

Twitter

2014 — 2018

Product Design Lead

  • Co-design lead for Twitter Threads (launched in 2017).
  • Launched dozens of cross-platform global releases to improve Twitter conversations, Trust & Safety, new user growth, and retention.
  • Launched a successful global cross-platform redesign for Twitter NUX (new user experience).

Mozilla Firefox

2011 — 2014

Design Lead

  • Led a small team of distributed designers to improve Firefox on mobile.
  • Designed from 0 to 1 a brand new browser: Firefox for Windows 8 Touch, recognized as the "Best Windows 8 browser" and "Best UI Design" by Laptop Mag.

Why I coach & teach

When I first started designing I went to many design events and networking opportunities in SF. Despite making some great connections, it was challenging for me to find seasoned design leaders who are women of color.

As a result, I had to learn things the hard way. I did not negotiate my salary early in my career. I did not persist or ask for things I wanted, whether it was a promotion, a green card sponsorship, or an intern. The feedback I received was I was doing good work but it was not visible enough, and that I needed to work on my confidence and communication. When I shared my career struggles, I found other women and people of color resonate with my experience. It ignited the fire within me to make a difference for the community that I care for.

Let's connect

Whether you want to work together, have me speak at your event, or just say hello — I'd love to hear from you.