Maven · 2025
Maven Marketplace Redesign (Upmarket)
Redesigning the Maven marketplace for an upmarket audience—improving discovery, trust, and conversion across the course browsing experience.
The Challenge
As Maven moved upmarket, the marketplace needed to better communicate quality, relevance, and outcomes for more discerning learners and operators.
My Role
I led the redesign of the marketplace experience, partnering with product, growth, and engineering to raise both craft and conversion.
The Approach
We rebuilt information architecture, course storytelling, and key conversion moments so discovery felt clearer and more trustworthy at every step.
Results
Delivered a marketplace experience better aligned with Maven’s upmarket positioning and learner expectations.