Maven · 2025
Maven Brand Refresh
A brand refresh that sharpened Maven’s identity as the university of the future—across product, marketing, and educational experiences.
The Challenge
Maven needed a brand system that could scale with an ambitious product vision while remaining distinctive, warm, and credible in the education space.
My Role
I led the brand refresh across identity, visual language, and application in product and go-to-market surfaces.
The Approach
We clarified the brand story, rebuilt core visual foundations, and created practical guidelines so teams could apply the system with confidence.
Results
Delivered a refreshed brand system that strengthened Maven’s presence across digital and educational experiences.