1:1 coaching

Limited spots for 2026

Individual support for the questions that matter most to you. Our work begins with where you are and where you want to go—then identifies the patterns, decisions, and experiments that help you close that distance.

  • Regular private coaching conversations
  • A personalized set of goals and areas of focus
  • Reflection exercises, frameworks, and practical tools
  • Support turning insight into action between sessions
  • A confidential space to work through difficult decisions
  • Direct feedback grounded in real design leadership experience
A coaching conversation with Yuan

Who coaching is for

I work with senior designers, managers, executives, and other creative leaders navigating questions such as:

  • Moving into—or out of—design management
  • Stepping into a larger leadership role
  • Becoming more influential across an organization
  • Leading and developing a high-performing team
  • Navigating burnout, uncertainty, or a loss of creative energy
  • Deciding what comes next in a career
  • Building a body of work and leadership practice that feels meaningful
  • Balancing ambition with a sustainable life

How I support you

Find the real question

What appears to be a tactical problem is often connected to a deeper tension. We look beneath the immediate decision so you can address the issue that is actually holding you back.

Turn reflection into action

Insight matters when it changes how you work. We translate what you are learning into conversations, experiments, decisions, and new leadership habits.

Strengthen your own judgment

My role is not to give you a script for your career. It is to help you see more clearly, make stronger decisions, and build confidence in your ability to navigate what comes next.

Hold ambition and humanity together

You should not have to choose between meaningful achievement and a life that sustains you. We make room for both.

About my approach

I have spent my career building products and leading creative teams at Airbnb, Twitter, Mozilla, and Maven. I understand the organizational realities designers face: ambiguity, politics, difficult feedback, shifting expectations, and the pressure to continually prove the value of design.

I also know that a career cannot be reduced to titles and promotions. My coaching combines practical leadership experience with deeper questions about identity, purpose, creativity, and the kind of life you want your work to support.

Testimonials

Yuan was an amazing ally, supporting me through a transition point in my career. She ultimately helped flip my mindset from the rut I was in to excitement and confidence speaking about my work as well as reenergizing my passion for design.

Coaching sessions with Yuan were a perfect balance of challenging and critical yet encouraging and supportive. It felt like therapy for my career. We dissected my portfolio, did mock interviews, and navigated a job search. The outcome for me was a more senior full-time role with lots of opportunities plus the skills and lessons I learned from our coaching.

I’ve had many mentors over the years, and none have helped me dig deep and articulate what I want in the way Yuan did on our first meeting!

Yuan has been coaching me for several months and I recently was a part of her Career Leadership program. Yuan has taught me to look inwards to find my own answers and desires. Her ability to help you envision your goals and find tactical steps in order to reach them is magical. After her coaching, I’ve been able to have more clear & strategic thinking about my role as a designer and my career path. Highly highly highly recommend Yuan as a coach!

Yuan, I’m glad you were my mentor when you were in Airbnb. You spent time dedicating to support me and other mentees, helping us to solve the issues that we had during work, despite you were leading a large team thus had limited time to rest. I really appreciated your mentorship that helps me gaining lots of work experience, improve efficiency, collaboration skills.

Yuan was able to push me forward in my goals to become a better designer and leader in inclusive design, and guide me through what it meant to be a manager versus staying as an individual contributor in my career. With her guidance and encouragement, I felt more confident in presenting a talk at my company, setting up “Design Office Hours”, and holding leadership accountable for inclusion.

Yuan is extremely warm and welcoming and listens with an open mind and heart, suggesting solutions or ideas where appropriate and sharing her own experiences that teach me I’m not alone in my own design journey.

Yuan’s workshops give me the method to understand my unique superpower, my self-defeating behaviors, and where I want to go. Those helped me reshape my daily work behavior and be better prepared to practice collaboration, storytelling, and business strategy skills. All of them combined, I am empowered to grow into a more advanced product designer.

I wish I had joined those coaching sessions earlier to guide and equip me when it comes to my career trajectory. It helps me uncover and understand myself better. The questions during the sessions often trigger deeper reflections of who I am and what I want to become.

I just started a new job at Apple . I deeply appreciated your help and support throughout my job seeking! Your insights and suggestions are super helpful for me to be more aware of my strengths and weakness and understand how to make myself stand out! Thank you so much ❤️!

Yuan has an amazing ability to hold space for wherever you are mentally and emotionally. Over the course of several weeks, meeting with Yuan consistently has encouraged micro-shifts in my thinking and patterns. She is also amazingly receptive to feedback, and moves quickly to address and customize the course. What was most beneficial for me was how Yuan assisted in reframing narratives and pushing past mental barriers. Thank you!

Yuan helped me tap into how I mesh my personal fulfillment into actionable steps to take in my career and structure a plan around it. She really gave me the courage and empowerment I needed.

I love how Yuan’s program was divided by different topics focusing on design and a whole full experience. For example, we learned how to define our goals and have a strategy to achieve them; we also learned about business and its importance in the design process. All of these have been helping me at my current job as a Lead Product designer.

Throughout my year-long job searching journey, I’ve met many mentors, none of them helped me the same way as Yuan did. Yuan took the time to understand your situation and find the exact area you can improve on. With her help, I gained more confidence in the interview and formed a better story to show off my strength. In the end, I landed an amazing offer that I never expected myself to get. I would highly recommend her to any designers looking for coaching help.

Yuan is thoughtful, empathetic, and resourceful. She works with me to identify my cognitive blockers and provides actionable techniques to dissolve them. Yuan has helped me to think with optimism, speak with confidence, and achieve bigger goals.

Yuan has made such a great impact on my career journey. Her encouragement is so powerful and challenged me to go beyond and above. With her guidance, I can truly learn to express myself and continue to grow as a designer. It has been the best investment I had all year and will continue to bring Yuan’s guidance with me throughout my life.

With Yuan’s help, I breezed through various portfolio reviews with confidence and eventually landed a great offer.

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